Adrienne Down Coulson

 Adrienne Down Coulson is Chief Operating Officer at Rakuten International, a division of Rakuten Group, a Tokyo-based company with 32,000 global employees offering e-commerce, fintech, digital content and communications services to 1.7 billion users around the world. For Rakuten International, Adrienne leads operations and corporate services for seven business units with more than 4,000 employees operating globally in industries ranging from ecommerce, entertainment, and instant messaging to advertising and loyalty marketing. 

Adrienne joined Rakuten Rewards (then Ebates) in 2012 to launch its first international division. Under her stewardship, Ebates Canada attained profitability and market leadership within three years. 

After Ebates was acquired for $1 billion USD by Rakuten Group, Adrienne relocated to the San Francisco Bay Area in 2017 to assume the role of Chief Operating Officer at the newly renamed Rakuten Rewards. In this role, she was responsible for sales, site operations, corporate communications, human resources, information technology, facilities and legal. In addition, she held P&L responsibility for subsidiaries with aggregate revenue of over $200 million USD. 

As COO at Rakuten International, Adrienne is responsible for all corporate functions including human resources, information technology and security, legal, finance, strategic business operations, and corporate communications. She also leads corporate governance and internal audit for Rakuten International and is currently focused on organizational optimization and structural efficiency across the company’s EMEA and North American operations. She chairs the Executive D&I Steering Committee and is founder of Women@ Rakuten, the company’s first Employee Resource Group. 

Previously, Adrienne was President at several