John Beaven is entering his 21st season with the Golden State Warriors, his first as chief revenue officer. In this role, he will oversee the team's ticket sales and service initiatives, marketing, growth and retention, Warriors Community Foundation and Warriors Basketball Academy teams, and franchise development efforts, which include business operations for the Santa Cruz Warriors, the team's G League affiliate, and the Warriors' esports teams, based in Los Angeles.
Beaven spent two years as executive vice president of ticket sales and service, where he was responsible for all aspects of the team's ticket and suite efforts, including strategic planning and execution for season ticket and single game initiatives, customer service, and premium suite sales and service efforts.
Beaven has guided the Warriors' ticket sales and service team to a franchise-record sellout streak of 477 games, dating back to December 2012, which ranks third among active NBA sellout streaks, and seventh all-time. Additionally, the Warriors have renewed more than 90% of their season ticket members for the 10th-consecutive season, and have grown the Dub Club, which provides presale opportunities and other perks, including the eventual opportunity to purchase a season ticket membership, to over 42,000 members.
Under Beaven's leadership, the Warriors Community Foundation announced a 2022-23 season slate of $2.425 million in grants to organizations working to improve educational equity in the Bay Area, the most in a single year since the Foundation's inception in 2012. The Foundation announced an additional $1.39 million, based on stats-based team performance, to 12 additional non-profits focused on educational equity during the 2022-23 season. Additionally, the Foundation has opened two Generation Thrive locations, one being the headquarters in Oakland, to serve and support Bay Area educators through a variety of health and wellness programming and resources.
During the pandemic, Beaven guided the Warriors sales and service teams to think outside the box, navigating building capacity challenges, fan communication regarding health and safety, and season ticket and suite lease logistics. He played a critical role in Operation Dub Nation, a task force that rolled out a first-of-its-kind testing program, requiring all fans to show proof of a negative test before venue entry. The plan included mailing FDA-approved, at-home, molecular COVID-19 tests to fans, in addition to allowing on-site testing.
Leading up to opening Chase Center, Beaven played a key role in the creation and implementation of the team's new, innovative membership program, and oversaw the successful transition of the team's season ticket holder base from Oakland Arena to Chase Center. During his tenure, the Warriors have sold out 377-straight home games, spanning eight seasons. Additionally, Beaven has led efforts to launch SuiteXchange, an industry first authentic and verified suite resale marketplace. In addition to his ticketing responsibilities, Beaven was key in planning and executing the 2018 NBA Championship parade.
Prior to being promoted senior vice president, Beaven served as the team's vice president of ticket sales and service for four seasons, previously serving as the executive director of ticket sales, including in the summer of 2013 when the team surpassed 14,000 season ticket holders for the first time in franchise history. Previously, he also served as the team's director of group sales for three seasons, when he helped double the department's annual sales numbers and managed to eclipse the league benchmark of 3,000 departmental group tickets sold per game for the 2009-10 season. He originally joined the organization in 2003 as a season ticket account executive before being named group sales manager two years later.
A native of London, England, Beaven spent his childhood in New York City and Sacramento, Calif., before receiving his bachelor's degree in general biology from the University of California, San Diego in 2002. Beaven has a daughter, Sara, and currently resides in San Francisco, Calif., with his wife, Tarah, and their son Foster and daughter Starling.